YUPPTV UNVEILS ORIGINALS, BRINGING UNCONVENTIONAL STORYTELLING AND CINEMATIC BRILLIANCE TO THE DIGITAL SPACE

Announces partnerships with prominent directors and production houses from the movie industry to provide high-quality digital content.

Hyderabad, 16th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.



At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”''

Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”



YuppTV Original’s initial focus to be on regional content in episodic format, while also making endeavors for Feature Film Production. To produce their first few series, YuppTV has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.

Commenting on the partnership, popular Tollywood Director Deva Katta - said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.” 

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy. Catering to global audiences, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages. YuppTV is further calling out the talent in the industry to come on-board and become part of this digital evolution.

That aspiring content creators and artists can reach out to us at originals@yupptv.com

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

Visit www.yupptv.com for more information.

Article Source: http://blog.yupptv.com/2017/03/yupptv-unveils-YuppTVOriginals.html

YuppTV joins the prestigious global league of Technology Pioneers & Innovators

Recognized among Top 100 Red Herring North America company listings, YuppTV joins the prestigious global league of Technology Pioneers & Innovators.

YuppTV, a world leader in delivering over-the-top (OTT) South Asian Content, live TV, video on demand, and on-demand Movie Solutions, announced that it has won the coveted Red Herring Top 100 North America Award. Red Herring annually honors the most promising private technology companies that are positioned to become market leaders within their respective sectors. YuppTV was selected from among hundreds of technology/life science companies in North America and the only company to be awarded in the entertainment & media sector.

The Red Herring Top 100 award is widely recognized as one of the industry’s more prestigious recognitions, with hundreds of candidates from each continent competing for a Top 100 spot. Since 1996, Red Herring 100 lists have been valued by technology industry executives, investors, and strategists as an instrument for discovering and advocating the most promising private ventures from around the world. Some of the previous notable winners include Google, Facebook, Twitter, Skype and eBay

As part of the rigorous three step vetting process, the Red Herring editorial team analyses approximately 1,200 cutting edge companies, only awarding those organizations that not just meet – but surpassed – their criteria for success.

“In 2015, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the North America winners. We believe YuppTV embodies the vision, drive and innovation that define a successful entrepreneurial venture. YuppTV should be proud of its accomplishment, as the competition was very strong.”

YuppTV’s selection for the award among key players in an intensely competitive industry was based on high scores achieved in levels of speciality, social contribution, international foot print, growth rate, technological advantage, team quality and experience as well as exemplary performance, on all other counts.

"It is an honor to be recognized by Red Herring from among some of the best ventures in the industry." said UdaynandanReddy, CEO of YuppTV. “With continued focus on customer needs and end-user experience, innovation and technology to deliver live and video on demand content globally, we look forward to even greater success in the future."

About YuppTV

Headquartered in Atlanta, GA, YuppTV is the world’s leading over-the-top (OTT) content player for South Asian Content, live TV, video on demand, and on-demand Movie Solutions. The pioneering six-year-old company delivers more than 200 television channels in 13 languages, 4500 videos (daily), movies, and a lot more. Content is offered to viewers through a single subscription-based service in the form of Live TV, Catch-up TV and Movies that can be viewed on any of the six screens for video content consumption - Connected TVs, Internet STBs, smart Blu-ray players, PCs, Smart Phones and Tablets.

YuppTV services, currently has one of the industry’s highest content user engagement rate. Not surprising that millions of satisfied customers across the US, Canada, UK, Europe, Australia, New Zealand and Middle East rely on YuppTV for their choice of entertainment.

Article Source: http://blog.yupptv.com/2015/06/yupptv-joins-prestigious-global-league.html